BASF exhibition system "GATE" ECS 2011
- Interior Designers
- Nuremberg, Germany
The banderole is a brand-strategic design element of the BASF Corporate Design. Within the spatial concept it becomes an open, walkable gate which iconizes the brand and creates structure and safety. It connects the six exhibitory business units under the BASF umbrella brand. In combination with the lively corporate colours the gate becomes a magnetic key visual.