Toy as Architecture: Part 1 | Road King Pavilion

Shenzhen, China
Pavilion in construction
© Fiona Bao
Photo © Fiona Bao
© Fiona Bao
Photo © Fiona Bao
Photo © Fiona Bao
© Fiona Bao
Photo © Fiona Bao
Arquitectos
Groundwork
Ano
2018
Cliente
Road King Properties
Equipa
John Chan, Clarissa Chau, CY Lau, Manfred Yuen

Groundwork was invited to design the Road King pavilion, a Hong Kong developer who first made their fortune by building roads in mainland China since the 1990s. The exhibition space was in Shenzhen Convention and Exhibition Centre, at September 2018.

Our choice to build a space with functioning 4WD toy car tracks was heavily inspired by the company’s slogan “The Endless Road”, which has inspired us to define the space with mini racecar tracks that children and hobbyist play with. The winding “roads” that defines the space became a symbol of nostalgia, reminding us of our childhood, whilst embodying the spirit of Road King’s motto.

Using mini roads to define space, the pavilion is not only a striking visual icon within the exhibition hall, it is also a portal for guests to connect. An inside lounge area and free bar service invites guests to stop by, mingle, and play with the 4WD cars!

Within this gateway, we wish that our guests, who are mostly experienced Chinese real estate developers, to connect with their childhood.

Projetos relacionados

  • Promenade Favorita, Lugano TI
    mavo gmbh
  • Garten Höhenweg St.Gallen
    mavo gmbh
  • Sagiareal, Greppen LU
    mavo gmbh
  • Progressiver Reinraumausbau
    Lindner Group
  • Büro Allmendstrasse
    BFB Architekten AG

Revista

Outros projetos por Groundwork

Mahjong School Philanthropists: A Father to son legacy. Dance in Yau Ma Tei
Hong Kong, Hong Kong
Jixian Buddhism Development
Tianjin, China
Fong Yuen Study Hall
Tsuen Wan, Hong Kong
Simmons Asia next generation of shops - Elite Shop
China
Shenzhen King's Kindergarten
Shenzhen, China