Nike Style and Entertainment Center

London, Great Britain

Photo © diephotodesigner.de

Interior Designers: COORDINATION Berlin

Location: London, Great Britain
Year: 2008
Client: NIKE Retail B.V.
Team: Flip Sellin (Entwurf), Tilman Thürmer (Entwurf), Natalie Ziesemer (Projektleitung), David Musrie (Team), Marius Bell (Team), Mendel Heit (Team), Martina Zeyen (Team), Gabriela Hauser (Team), Dave Bynoe (Team), Ashley Legg (Team)

World leading sportswear company Nike was looking for an environmental design deeply rooted within Nikes Design DNA and linked to a British heritage feel.

The purpose of the location is to invite celebrities from music, film and sports and get those VIP visitors introduced to the brands philosophy.

In a ritualized encounter the special guests get individually designed pieces of sports gear as a present. Therefore, COORDINATION created many secret drawers and hidden places within the interior and especially designed pieces of furniture.

The four story location is secret, not visible from outside and by invitation only.